In B2B, buying is getting more complicated and involves more people. On average, about 11 people are part of a B2B buying group. This means businesses need to meet different needs and preferences to close deals. Buyers do their homework B2B buyers are smart and like...
Have you ever visited a B2B website and felt like it just “got” you? Maybe it showed you products you were interested in or content that matched your role and interests. That’s the magic of web personalization! Let’s talk about how this cool and...
Consider the many roles your sales team play. They are the face of the company and tell its story, are a central point of contact, provide detailed information on your product and crucially how it solves your prospects’ challenge or goals. Now consider what...
The B2B customer journey is forever evolving, and as marketers, we’re always looking to stay ahead. Using personalization to respond to buyers in the way they want to interact and buy from us. Recent research from HockeyStack shows that the number of touchpoints...
If marketing is the orchestra, sales is the conductor. They can only create incredible harmonies if they work in unison, and the same is true for sales and marketing alignment. This collaboration is essential for B2B success, and it’s the root of revenue growth and...
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