One of the core focuses of a marketing dept is to increase website traffic. Whether you invest in content, SEO, paid search, email, social, or ABM, there’s always one reoccurring objective. And that’s to drive prospects to your website. Marketers have been tracking...
Over recent years, both B2C and B2B websites have gone through a huge shift in how they need to serve their visitors. Going right back to where things started in the 1990s, websites weren’t pretty and weren’t there to sell you something. Then we enter the 2000s when...
In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
We’ve learned a lot in 2022. We have seen the rise of B2B influencer marketing (who’d have thought it), the evolution of podcasts and chatbots, and felt the ever-growing pressure to reach more of our target audience. The B2B prospect demands an easy-to-navigate,...
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