“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.” — John Maeda, Designer and Technologist Personalization is at the heart of successful brand experiences. According Dynamic Yield, 96% of marketers...
Businesses grow, change and expand — sometimes at rapid and unpredictable rates. Other times, as part of a growth plan. The majority of organizations will have a business strategy in place, ensuring their budget and resources can stretch to support an increase in...
Econsultancy found that 93% of brands using personalization have seen an uplift in their conversion rate thanks to website personalization. And, according to the results of the latest Webeo: Futures survey, conversion rate is considered in the top 3 success-measuring...
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