In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
With the global reach of organizations increasing, there is a developing need to be able to personalize your website across multiple regions, to maximize conversion rates. When we think about regional personalization, our minds immediately think of personalizing based...
Marketers have long known that personalizing content, to make it more relevant and engaging to their audience increases conversions and helps build relationships. In fact, Salesforce reported 84% of consumers say being treated like a person, not a number, is very...
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