Marketers spend time and money personalizing their campaigns in the most effective way for their target audiences, but when it comes to the website, it serves all segments. For companies that have multiple offerings for a variety of businesses, it can mean prospects...
In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
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