Blog Archives - Page 3 of 11 - Webeo
The benefits of a culture of experimentation

The benefits of a culture of experimentation

As marketers we’re ambitious, hungry for results, and always looking for ways to improve our activity. We PERMANENTLY want more bang for our buck. We don’t want to merely hit our targets, we want to exceed them and set new records. Entrepreneur Jim Rohn famously said:...
The downfalls of not AB testing on a B2B website

The downfalls of not AB testing on a B2B website

As we know, having a strong online presence is critical for any business. A well-designed B2B website is often the first point of contact between future customers and a company. To ensure that your website is not only visually appealing but also highly effective in...
How to effectively segment your value proposition

How to effectively segment your value proposition

Segmenting your value proposition and making it relevant to your audience can feel like an overwhelming and complex task – but it doesn’t need to be that way. By getting familiar with who your target audience is and the problem they’re trying to solve, crafting a...