Just like that, we’ve entered the 12th month of the year, and what a year it’s been! Let’s face it, we’ve learned a lot in 2023. We learned not to be afraid of AI but to use it to our advantage. To stay competitive and keep our buyers’ needs and expectations at the...
It’s no surprise that most of the B2B buyer journey happens online, often without even speaking to a sales rep. In fact, according to Forrester Research, “68% of B2B customers prefer to research independently online.” That’s the majority of our buyers...
A few weeks ago I had the pleasure of being joined by Nick Mason, CEO of Turtl, on our podcast and we talked about the power of behavioral psychology in driving purchase decisions. What was most fascinating was our discussion around extrinsic and intrinsic motivators...
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