You’ve done everything right, driven traffic, prospects are clicking around, and your proposition is clearly explained. But when it comes time for them to act, fill in a form and take that next step… they leave your site. Sound familiar? In B2B, it’s often not just...
A friend of mine shared a brilliant (and scary) article from HockeyStack on the ever-rising number of touchpoints in the B2B journey. The data was eye-watering and highlights how buyers are engaging with B2B brands across more touchpoints than ever before. From 2023...
Log In
