Think about the last time you landed on a website that felt like it was designed just for you. That spark of relevance isn’t luck; it’s personalization in action. And it’s easier to deliver personalized experiences than you may think. Webeo makes it simple for...
Let’s be honest, it might be time to mix things up when it comes to landing pages. Many B2B marketers are questioning if they have had their time… For years, they’ve been the go-to tactic for marketers running campaigns or targeting specific sectors. But if you’re...
In B2B, buying is getting more complicated and involves more people. On average, about 11 people are part of a B2B buying group. This means businesses need to meet different needs and preferences to close deals. Buyers do their homework B2B buyers are smart and like...
Have you ever visited a B2B website and felt like it just “got” you? Maybe it showed you products you were interested in or content that matched your role and interests. That’s the magic of web personalization! Let’s talk about how this cool and...
Consider the many roles your sales team play. They are the face of the company and tell its story, are a central point of contact, provide detailed information on your product and crucially how it solves your prospects’ challenge or goals. Now consider what...
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