A friend of mine shared a brilliant (and scary) article from HockeyStack on the ever-rising number of touchpoints in the B2B journey. The data was eye-watering and highlights how buyers are engaging with B2B brands across more touchpoints than ever before. From 2023...
A few weeks ago I had the pleasure of being joined by Nick Mason, CEO of Turtl, on our podcast and we talked about the power of behavioral psychology in driving purchase decisions. What was most fascinating was our discussion around extrinsic and intrinsic motivators...
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