With 56% of Marketers agreeing that personalized content is key to ABM success (Forrester), we’ve dug a little deeper into how personalization plays an integral part in your ABM campaign to ensure you get the best results. For most of you reading this you’re probably...
Personalization is the future of B2B marketing. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. And, Segment found that 71% feel frustrated by impersonal experiences. So, it’s easy to see...