In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
It’s no surprise that since the pandemic, the economy has taken a downward turn. Not just for consumers with the cost of living rising rapidly but also for businesses. Marketing budgets are being slashed and marketing and sales departments are being trimmed down. B2B...
We all know that today’s B2B buyers want a fast and frictionless buying experience personalized to them. But as B2B marketers it can feel like we’re falling short compared to our competitors or B2C counterparts. Our buyers are short of time and are used to getting...
As a product manager here at Webeo I’m exposed to all 4 corners of the business, from Sales & Marketing all the way through to Customer Success & Finance, there isn’t a team I’ve not had the pleasure of working with. It’s one of the joys of Product Management...
As B2B marketers, there’s no moving away from the fact that personalization is now a hygiene factor in our integrated campaigns. Our communications are designed to be personal and as relevant as possible to the audience we’re engaging with. The rise in adoption of ABM...
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