We’ve been immersed in a digital world with masses of content for decades now. Information about every subject you can imagine is available at our fingertips. In the early days, we assumed that everything we read was authentic content and could be trusted as fact. But...
Many marketers are predicting that B2B SaaS businesses will see a drop in organic traffic over the next few years. Forcing our hands to think smarter and come up with a plan of action to prevent a drop in traffic affecting the number of MQL’s we deliver from our...
Just like that, we’ve entered the 12th month of the year, and what a year it’s been! Let’s face it, we’ve learned a lot in 2023. We learned not to be afraid of AI but to use it to our advantage. To stay competitive and keep our buyers’ needs and expectations at the...
We get targeted with personalized content all the time. From emails we receive with tailored products based on our search history, to the content we see on social media. This content is personalized based on the data a particular business has collected from us. Using...
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