Let’s be honest, it might be time to mix things up when it comes to landing pages. Many B2B marketers are questioning if they have had their time… For years, they’ve been the go-to tactic for marketers running campaigns or targeting specific sectors. But if you’re...
You’ve done everything right, driven traffic, prospects are clicking around, and your proposition is clearly explained. But when it comes time for them to act, fill in a form and take that next step… they leave your site. Sound familiar? In B2B, it’s often not just...
A friend of mine shared a brilliant (and scary) article from HockeyStack on the ever-rising number of touchpoints in the B2B journey. The data was eye-watering and highlights how buyers are engaging with B2B brands across more touchpoints than ever before. From 2023...
In B2B, buying is getting more complicated and involves more people. On average, about 11 people are part of a B2B buying group. This means businesses need to meet different needs and preferences to close deals. Buyers do their homework B2B buyers are smart and like...
Have you ever visited a B2B website and felt like it just “got” you? Maybe it showed you products you were interested in or content that matched your role and interests. That’s the magic of web personalization! Let’s talk about how this cool and...
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