After establishing consistent, impressive results with website personalization at scale, Moorepay wanted to take it a step further, by introducing behavioral personalization based on the product the visitor looked at the last time they visited the website.
Moorepay provides payroll and HR solutions for UK businesses, focusing on simple onboarding, easy-to-use software, rich functionality and flexible services. Trusted by enterprise clients to SME’s, their impressive client list includes Huawei, The London Library, Mountain Warehouse and Brittany Ferries.
Moorepay knew they needed to tap into their visitors behavoir on their website, and use this insight to deliver relevant experiences
Deliver relevant content based on prospects behavior
The goal of this behavioral activity, was to increase onsite conversion rates for their existing website traffic and also increase the percentage of traffic that receives a personalized experience.
Analyzing Moorepay’s website traffic, it was identified that a significant volume was made up of repeat visitors, which is also supported by the length of their sales cycle.
This created an opportunity to maximize the volume of website visitors Moorepay can personalize to and to tailor those website visitors experience even further.
Moorepay introduced 18 returning visitor campaigns personalized by the product website visitors previously interacted with using Webeo’s behavioral data.
This enabled them to segment their audience and present key messaging focused on value propositions and benefits relating to this.
Personalization in action
Moorepay knew that one size does not fit all. Without Webeo, website visitors need to identify which of Moorepay’s products they are interested in each time they visit the website in order to access the right content. This leads to a frustrating, one size fits all experience where visitors are repeatedly providing the same information.
Recognizing these visitors using behavioral data and then presenting relevant content to them during future visits enabled Moorepay to:
Engage prospects quicker, and more effectively with relevant content.
Ensure prospects receive a consistent, tailored experience throughout their online journey with Moorepay.
Increase MQL’s for sales through significantly improved engagement and more demo requests
They learnt simple changes create a clear result, personalization doesn’t need to be complicated or time consuming. Leveraging behavioral data in a returning visitor capacity, to make website visitors feel valued and see relevant information, fast. How to use existing website pages, presented to prospects upfront in their online journey.
These changes delivered a huge 200% uplift in conversion from Moorepays website traffic
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