We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.
Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
No cookies to display.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
No cookies to display.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
No cookies to display.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
No cookies to display.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
How Nativo increased conversion by 69% in six weeks
Advertising services leader Nativo leverages machine learning and artificial intelligence to automate and scale content distribution. Their solution combines the power of content with the control and measurement of paid advertising.
Having worked with big brands like Disney, Amazon, and Hilton Hotels, Nativo’s name is heard far and wide in the industry.
69%
Increase in conversion
The Challenge
Nativo identified many returning site visitors who hadn’t taken any action – they were browsing with no intent. This audience of “browsers” didn’t trigger any engagement events at all.
But, all was not lost with these prospects who left the website without a trace. Nativo knew they needed to target the returning visitors, yet the existing content wasn’t cutting the mustard for second-timers.
After all, if the prospect didn’t convert the first time, would they really convert if the second visit showed them exactly the same web pages?
1
Target returning visitors with different content
2
Improve engagement for returning visitors
There was only one way forward – to launch an experiment.
Our Solution
Nativo decided to target returning visitors who had accessed the site in the last 20 days. Together with Webeo, Nativo ran a personalized campaign experiment for 8 weeks across multiple pages.
The vision of the experiment was all about urgency, with the copy and element positioning driving visitors toward the all-important CTA.
Nativo felt the campaign’s direction matched their vision and expectations and decided to go big: delivering the personalized campaign to 100% of returning visitor traffic.
The primary goal was to capture and convert returning visitors on the Nativo website by personalizing 5 key pages.
Personalization in action
Nativo took a data-driven approach to identify the 5X page experiences to personalize, including the homepage and the contact us page. This achieved two things:
1
By updating the messaging approach from soft on the original homepage to bold on the personalized version they started to see visitors take the desired Call to Action
2
Guided prospects returning to the website through the sales funnel quicker
Non-personalized version
Personalized version
Headline and copy changes personalized to the prospect’s pain points and goals
Additional CTA added on homepage banner
Images updated
Banner showcasing existing clients brought further up the page
The result
Nativo rolled out the campaign to 100% of returning visitors for 6 weeks, to great success – it achieved a 2.28% conversion rate.
Plus, they acquired 9 extra conversions thanks to the top-tier personalization that engaged prospects and guided them down the sales funnel.
69%
Increase in conversion
Let our Conversion Rate Optimization experts help you get started
We'll run a free personalization audit on your website and provide insight into the audiences you should be personalizing too. We're obsessed with maximizing our customers conversions and our team of website personalization experts are ready to help you realize serious revenue.
See Webeo live on your site today during a demo with one of our experts.