Hapara drive 185% uplift in time spent onsite - Webeo

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Hapara drive 185% uplift in time spent onsite

Hapara powers both face to face and remote learning and pride themselves on delivering the most effective and efficient ways to organize teaching and learning workflow in Google Workspaces.
Hapara is an award-winning global provider of classroom management software; serving 2.2 million users across over 40 countries, accounting for 15% of medium and large school districts in the US.

20%

increase in conversion rate

185%

Increase in average time onsite

17%

reduction in bounce rate

The Challenge

Hapara are a global organization that work with a wide range of job roles; they invest heavily in their marketing activity, providing personalized and relevant content.

1
Improve online experience for their website visitors
2
Increase conversion rate

When their prospects were visiting their website, they were experiencing a generic experience, the same as everyone else. They wanted to showcase they know each visitors needs and are the right vendor for them.

Our Solution

Hapara utilizes Webeo to personalize to its website visitors in two ways:

  1. Using IP data to customize website visitors’ online journey based on their state and location
  2. To personalize at a deeper level Hapara has integrated their HubSpot instance with Webeo and tailor their website content based on job roles too

Hapara made simple changes to the header, hero text, and added a location title to their website to add an extra level of personalization.

For example, if someone visits their website from the state of texas, not only do they recieve a personalized experience based on their location, they’ll also have tailored content based on their job role, this could include different experiences for Principles, Tech Directors, Teachers, and other key positions.

Personalization in action

Hapara worked with their Customer Success Manager to set up campaigns and drive ideas, enabling them to:

1

Grow their outreach, expand their differentiation and personalization on their site

2

See where the opportunities are for new customers and increase the range of people they’re targeting through personalization that are visiting their website.

The result

Using Webeo’s B2B website personalization software, Hapara offers a web experience that is more relevant to its visitors.

20%

increase in conversion rate

185%

Increase in average time onsite

17%

reduction in bounce rate

Let our Conversion Rate Optimization experts help you get started

We'll run a free personalization audit on your website and provide insight into the audiences you should be personalizing too. We're obsessed with maximizing our customers conversions and our team of website personalization experts are ready to help you realize serious revenue.

See Webeo live on your site today during a demo with one of our experts.

Book a demo

Conversion Rate

Average time on site

Bounce Rate