79% of top-performing organizations have been using automation for more than three years, according to Venture Harbour. So, if you want to stay ahead of your competition and compete with industry leaders, then you need to embrace tech to get to the top. According to Social Media Today, 75% of marketers say they currently use at least one type of marketing automation tool. And a 2015 Ascend survey found that marketers are relatively well-versed in automating email and social output — 82% of organizations are using email marketing automation, and 67% are using social media marketing software. This is a great start, and sure to get you on the road to B2B success. But often, a digital marketing strategy is made up of more than just emails and social media. Discover a multitude of digital marketing tools guaranteed to boost your business.
Generating quality business leads with Lead Forensics
Every business should have a lead generation strategy in place — that’s how they grow. According to Adestra, 39% of marketers believe improving database quality is the most important objective of a marketing strategy. Lead Forensics is an automated lead generation software that helps with just that. Liana Technologies found that more than 37% of organizations think that better quality leads are the biggest benefit of automation. Lead Forensics works by alerting users when a visitor lands on their website, so marketers can fuel sales teams with warm, engaged leads. You not only benefit from quality leads at the top of your funnel, but also gain user journey insight to aid your nurture process and help to align your sales and marketing team so they are working towards common goals. Discover the power of turbocharged lead generation here.
Manage and oversee marketing projects with Wrike
Marketers are often responsible for overseeing multiple channels, campaigns and teams at once. When there is so much to think about, and tight deadlines to manage, it is easy for productivity to slip, jobs to get lost. Project management software could be your solution. 43% of marketers say that optimizing productivity is one of their most important marketing objectives, according to Liana Technologies. And similarly, Sharpspring found 35% of marketers stated it was improving campaign management. Wrike is a tool that helps align disjointed teams, track progress, and run marketing campaigns from start to finish. Allocate work, plan activities, develop communication strategies and achieve goals fast. Learn more about how it can streamline your workflow here.
Track keywords and hashtag success with Social Alert
95% of adults aged 18-34 are likely to follow a brand via social media, according to Marketing Sherpa. So, if you don’t have a social media marketing strategy in place, you are likely lightyears behind your competitors! And if you already use a tool to manage your social marketing output — how can you be sure what you are posting is engaging your audience and reaching the right people? According to Sprout Social, 61% engage with content because it’s relevant to them. Social Alert works by tracking hashtags and keywords. This way, you can find influential and active users to connect with, track your competitors, gain insight and measure impressions, and ensure you’re doing it right. To start tracking keywords and hashtags, discover more about Social Alert here.
HubSpot — for all things inbound
Invespcro found 91% of marketers agree that automation is ‘very important’ to the overall success of their online marketing activities. When there are so many elements, strategies and objectives to consider, it is no surprise that automating processes plays such a vital role in marketing success. HubSpot is quite literally an automated ‘hub’ of all things inbound marketing. Helping you automate all different kinds of digital marketing, from driving more traffic to your website to implementing a content marketing strategy. 60% of content marketers create one piece of content per day, according to eMarketer — use HubSpot to create and personalize emails, publish blogs, monitor social media, and track ads all under one roof. Grow your business with an automated inbound marketing strategy and discover HubSpot here.
The power of website personalization software: Webeo
Ascend2 found that 44% of marketers find delivering personalized content the most challenging barrier to marketing automation success. In the world of digital marketing, personalization is at the core of a successful strategy. So many marketers struggle to get it right — that’s why using software to enhance personalized features can take your business to the next level. According to Liana Technologies, 68.5% of marketers think the biggest benefit of automation is improved targeting of messages. And it doesn’t stop at personalized email subject lines. Personalizing your B2B website should be embedded within your website marketing strategy. It should be the online hub of your business, and greet each potential customer as an individual, guiding them through personalized calls to action and encouraging them to make a purchase. Webeo does just this — enabling users to develop a personalized website journey based on the business they are visiting from.
Webeo is the ultimate in B2B marketing. Consumer brands are ahead of the game when it comes to individual personalization; and it’s time for B2B marketers the step it up. Edit the language you use, images displayed, layout and calls to action to ensure each visitor receives a bespoke experience they won’t forget. If users are receiving personalized content via your other marketing channels, your website needs to match. Maximize on your online marketing efforts and see increased CRO, clear ROI and reduced bounce rate. Discover the power of personalization with Webeo and book your free demonstration today!