website personalization Archives - Webeo
Industry segmentation: everything you need to know

Industry segmentation: everything you need to know

By now, most marketers will know about personalization. Let’s be honest — it’s hard to ignore! It has taken the marketing world by storm in recent years. Dynamic Yield found that 96% of marketers and executives believe in the value of personalization. And, according...
What are the most effective ABM activities?

What are the most effective ABM activities?

Personalization is the future of B2B marketing. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. And, Segment found that 71% feel frustrated by impersonal experiences. So, it’s easy to see...
Why behavioral segmentation beats demographics

Why behavioral segmentation beats demographics

B2B marketing isn’t easy. And neither is segmentation marketing! There is no definitive, one-size-fits-all solution when it comes to market segmentation. Selecting only one can be tricky, and it may not actually be best practice. In fact, to compete with the advances...