website personalization Archives - Webeo

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How ABX and website personalization go hand-in-hand

How ABX and website personalization go hand-in-hand

by | Aug 21, 2024 | Blog

For many marketers, ABM has become a staple of their business’s strategy for the last 5 years. Companies now expect marketing to focus solely on their unique challenges, objectives, and needs. While many companies have great success adopting this approach, now is the...
What is web personalization?

What is web personalization?

by | Nov 17, 2023 | Blog

We get targeted with personalized content all the time. From emails we receive with tailored products based on our search history, to the content we see on social media. This content is personalized based on the data a particular business has collected from us. Using...
Industry segmentation: everything you need to know

Industry segmentation: everything you need to know

by | Jul 14, 2020 | Blog

By now, most marketers will know about personalization. Let’s be honest — it’s hard to ignore! It has taken the marketing world by storm in recent years. Dynamic Yield found that 96% of marketers and executives believe in the value of personalization. And, according...