A friend of mine shared a brilliant (and scary) article from HockeyStack on the ever-rising number of touchpoints in the B2B journey. The data was eye-watering and highlights how buyers are engaging with B2B brands across more touchpoints than ever before. From 2023...
In B2B, buying is getting more complicated and involves more people. On average, about 11 people are part of a B2B buying group. This means businesses need to meet different needs and preferences to close deals. Buyers do their homework B2B buyers are smart and like...
Have you ever visited a B2B website and felt like it just “got” you? Maybe it showed you products you were interested in or content that matched your role and interests. That’s the magic of web personalization! Let’s talk about how this cool and...
It’s the final month of the year and we are back again, discussing our favourite topic, personalization. This week we’ve gone back through the Webeo archives and uncovered the most useful insights for you to take into 2025 with you. We’re not trying to reinvent the...
Consider the many roles your sales team play. They are the face of the company and tell its story, are a central point of contact, provide detailed information on your product and crucially how it solves your prospects’ challenge or goals. Now consider what...
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