No-code Tools: Benefits and Limitations
No-code technology is currently trending – and for all the right reasons. Modern marketers want to be able to automate and create processes within their teams quickly and efficiently, without having to rely on their busy development team.
With the ability to turn non-technical creators into website and app builders, no-code martech seems like the perfect solution to amplify any tech stack. That being said, there are always pros and cons to any tool…
From our own experience, we’ve put together four benefits and limitations that you should keep in mind whilst you’re on the hunt for (or already deploying) your latest no-code tech.
1. Improved speed and agility
No-code tools provide the speed marketers crave to quickly create digital experiences and test, deliver and analyze them. No-code allows your team members without advanced programming skills to deploy content changes to your website and build landing pages, while freeing up time for developers to work on more important projects. No-code tools also work well for developers who want to test ideas faster.
Drag-and-drop interfaces are at the heart of many no-code tools and allow you to quickly utilize the pre-built modules to chop and change content. Automated testing also allows you to quickly identify which campaigns are working and which need improving – further cutting down development time.
2. Reduced learning time
All good no-code providers will supply you with training to allow you to get to know the platform and spark any questions you have about how to use the different features. Since most platforms are simple to use, it significantly reduces your learning time – and time is money.
3. Lower costs – yes please!
Although having a skilled team of developers constantly on hand is beneficial, it ultimately can increase your overhead. No-code tools allow you to achieve similar results, but for a lot less, while allowing you to build apps and websites faster and more cost efficient for the future. For some of the free no-code tools, it will even enable you to test your ideas without having to invest any money in them.
4. Customization in minutes
No-code tools allow you to make changes to your website or strategy instantly. Need to update your imagery? Easy. Want to tailor your copy to a specific industry? Done. Looking to update your CTA’s? Look no further. Unlike traditional coding that takes time to make alterations, no-code gives you the option to change appearance and functionality without delay.
1. Upkeep with evolving tech
Did you know that out of your entire tech stack, you’re likely only utilizing 58% of its full capabilities! That’s why one limitation of no-code is that you’re constantly having to re-evaluate the products in your tech stack to ensure they still work together to support your business goals. With a tech stack that’s constantly evolving, the perfect piece of tech you invested in 4 years ago, may no longer be fit for purpose.
2. Understanding of the basics
As we said above, although no-code is much easier and faster to learn than coding, you can’t learn everything about the tech over-night. Basic training from your no-code provider is a must, so ensure they provide this before you make your purchase. It also helps to be familiar with tech jargon, as well as already understanding your UI, UX and design fundamentals.
3. To publish, or not to publish
Having a brand-new tool to play with is all fun and games, but consider who you’re giving publishing control to. You may want to proofread your teams’ work before it’s published, or prevent junior members of your team from being able to change the fundamentals of your strategy. To avoid any mishaps, make sure your tool allows you to set access levels.
4. Everything – but the kitchen sink!
We love that no-code tools pull their strengths from connecting APIs, organizing content and displaying data. However, there are functionalities these tools are less perfect for. These include handling intricate calculations, automatically focusing on speed and scalability, managing extreme amounts of data and giving you full customization of designs. Nevertheless, the best way to overcome this is to sit a demo (or 2!) of the solution you’re interested in, while having these points in mind. This way, you can find out what they’re willing to do to help you get the best out of the platform.
We hope these benefits and limitations have improved your understanding of the capabilities no-code tools can provide. Always research your no-code martech and ensure that the outcomes your business wish to accomplish can be achieved within the constraints of the platform you’re choosing. Remember, any good no-code platform will provide you with training, so don’t hold back from asking the questions you want answers to!
Written by Lauren Lee