How to start your B2B CRO strategy
80% of interactions between B2B buyers and sellers take place online, yet B2B brands only convert an average of 2% of their website visitors. That’s because the content we’re sharing online isn’t relevant enough to convince our prospects to speak to us which is leading to lost opportunities and wasted marketing spend.
This eBook will help you get started with your own CRO strategy so you can begin to see more ROI from your digital marketing spend.
- Why investing in CRO is so important
- How to analyze your quantitative and qualitative data
- How to find your best performing pages
- How to segment your audience
- Quick wins to get started
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