In just four months, Arcserve increase onsite conversion by 95% for the Enterprise market - Webeo

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In just four months, Arcserve increase onsite conversion by 95% for the Enterprise market

Arcserve's solution has universal benefits for all-sized businesses, presenting a one size fits all website to these distinct audiences limits its appeal to them and in fact, negatively impacts conversion.
Arcserve are an award-winning global organization serving customers in over 150 countries, protecting digital assets of companies needing full scale, comprehensive data and ransomware protection both on premises and in the cloud.

95%

Increase in onsite conversion

The Challenge

Since a recent merger, their audience has expanded and in addition to small, mid-sized businesses and partnerships, the enterprise market became a key audience for them, with different pain points and processes to the other companies they work with.

1
Speaking to different size organizations
2
Customer first approach to drive online conversion
3
Remove the one-size-fits-all website

They wanted to adopt a customer first approach to show every website visitor they not only understand their challenges but can solve them too.

Our Solution

Arcserve identified that one of the largest growth opportunities was the Enterprise market and that delivering a unique online customer journey for these larger, more valuable accounts was necessary to stand out to this target market.

Arcserve followed best practice by personalizing the four most high intent pages their website visitors would interact with, creating a personalized online journey, rather than just one or two pages that would have less impact.

Personalization in action

Arcserve adopted a customer-first approach, by showing prospects they not only understand their challenges but can solve them too, providing social proof they already work with businesses that look like them in terms of size and industry.

Presenting the most relevant, tailored content to their prospects achieved two things:

1

Provided the reassurance and social proof to the buyer that they are in the right place with a solution to support their specific needs

2

Increase MQL’s for sales through more demo requests

Non-personalized version

Personalized version

Arcserve homepage with personalization

Headline focused on enterprise audience visiting the website, demonstrating they are experts in that field

Supporting copy reinforces Arcserve’s experience in working with this audience, by referencing how they resolve their pain points

Banner imagery updated to further resonate with this key market

CTA to download report aimed at this specific audience to demonstrates Arcserve’s experience in this market

Social proof further demonstrates expertise with that market

The result

They learned that customer experience is key, providing an engaging and relevant online journey across multiple pages increased onsite conversion by 95%

By following best practice, Arcserve achieved these results in just 4 months

95%

Increase in onsite conversion

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Conversion Rate

Average time on site

Bounce Rate