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Webeo software data compliance policy – product

The Webeo product

The Webeo product is a B2B sales and marketing enablement tool. It is SaaS (Software as a Service). We specialize in tailor made website personalization for businesses of all industries and sizes. Webeo allows businesses to personalize their website against a number of variables, enabling them to deliver a targeted, rich, specifically tailored experience for their website visitors.  We personalize against: company, industry, employee band and turnover.

Webeo works on the basis of reverse business IP tracking. A small tracking code is placed on a business’ website(s) which then enables them to identify the business IP addresses of their website visitors. Webeo matches the identified business IP address to a wholly owned global database of businesses and business information. It then delivers a pre-designed personalization specific to that vertical if one has been created.

The Webeo software is almost entirely focused on leveraging business-related information to effectively match a business IP address with wider business data to provide valuable business-related visitor information to our customers. Webeo does not identify any personal IP addresses, mobile devices or any other data than that associated with the business.

Business related data is not applicable under GDPR – which has the intention of protecting personal data. Therefore, the majority of the Webeo solution and its features are not relevant to GDPR.

How we process data

How we ensure data validity and currency

Webeo has a UK based in-house data verification team who are responsible for ensuring the validity and currency of the data contained within the Webeo solution. The team continually cleanse the data held within the Webeo software, completing a full cleanse cycle of the business data at least once every 12 months. Any records found to be out of date are placed into a cleanse/deletion queue which is securely purged four times in a 12-month period.

The data verification team use both manual methods as well as automated scripts and algorithms via an extensive multi-staged process to ensure the utmost validity and currency of data. Webeo takes data cleansing extremely seriously as this ensures a highly compliant solution as well as a high calibre solution for all of the Webeo customers.

Data storage and retention

The data held within the Webeo solution is processed and stored in the UK within a secure environment.

Webeo has a continual cycle of cleansing and refreshing data, all data within the Webeo solution is verified at least once in a 12-month cycle. Any invalid records are placed into a deletion queue, which is then securely purged four times in a 12-month period.

Request for data held

You may make a request for the data we hold that relates to you.

Please make your request in writing;

By emailing:

Or by writing to:
Data compliance, Webeo, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

We will process and respond to your request within 30 days, this service will be free of charge.
DPO details:
Lindsay Waterman datacompliance@webeo.com

This policy was last reviewed and updated on the 17th October 2018. Policies are periodically reviewed to ensure compliance with the current compliance environment.
For questions relating to this policy, please contact datacompliance@webeo.com

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