Why B2B marketers need to embrace personalization software
Personalization has taken center stage in the online world over the past few years. In fact, some say it has become quite the buzzword, or have even claimed that the highly successful approach is no more than a gimmick. Although, it’s safe to say, the stats and success stories from the personalization experts and leading marketers state otherwise. Even with its increasingly popular demand and an ever-growing uptake of B2B marketing automation — B2B marketers are still lightyears behind the consumer marketing world. Let’s explore why including software for personalization in your B2B marketing strategy can take your approach to the skies — and help you stand out from the crowd.
While factors like reputation, brand awareness and online presence are vital in the world of B2B marketing, proving ROI and generating leads are key indicators of success. And, they are crucial if you want to see your business grow and expand. And, working to boost your website conversion-rate is an effective way of ensuring that you get the most out of every visitor that lands on your website. According to Econsultancy, 94% of businesses that personalize their website, experience an increase in conversion-rates. This makes perfect sense — the more relevant the experience, the more engaged the visitor. And, in turn, the more likely they are to download and engage with gated content, make an inquiry, or request to find out more.
Bounce-rate and time spent on site
A high bounce-rate is a clear indication that your website isn’t doing what it needs to when it comes to engaging your customers. Long-haul reads, on-site videos and a simple user journey are an effective way to reduce your bounce-rate. But, using a personalization platform can transform your website, increasing the amount of time visitors spend on it thanks to bespoke and highly relevant content. With personalized greetings, engaging imagery, industry-specific case-studies, bespoke calls-to-action and tailored content — your visitors will know they’re in the right place and, in turn, be more inclined to explore your website. This increases the number of opportunities you have to impress them and — more importantly — capture their interest.
Enhancing customer experience
According to PR Newswire, 84% of businesses that work to improve their customer experience report an increase in their revenue. So, putting customer experience at the center of your business — and your business website — is highly valuable. And, at the heart of great customer experience is personalization — making each and every potential customer feel valued and understood. Not to mention that Net Solutions found that 74% of marketers know that personalization increases customer engagement. Utilizing the right personalization software means your customer personalization will be seamless, with no interference to your customer experience.
Improving SEO ranking
Sitting proudly at the top of search engines like Google, Bing and Yahoo! should be important to B2B marketers that want to get noticed. Not only does it make you more discoverable and prove you’re a trustworthy brand to do business with, but it’s also a clear indication that your website is getting something right. To achieve a high-ranking position, there are a number of factors that search engines look out for. Implementing personalization software helps increase your conversions and the time spent on site, as well as making for a great user experience — all of which support your wider SEO strategy and help you work your way to the top.
Maximizing return on your B2B marketing channels
Large quantities of time, budget and resources are dedicated to your B2B marketing efforts — from an impactful social media strategy and highly tailored content, to an ongoing SEO strategy and targeted PPC ad campaigns. In fact, according to Web Strategies Inc, total marketing budgets are between 8 and 16% of total revenue. Each element of your wider marketing approach is tailored to meet the needs of your audience — drawing engaged traffic back to your website at every opportunity. So — with such a bespoke approach to your marketing materials — why should your website be any different? That’s where website personalization tools come in — helping you capture the interest of the visitors that land on your website from various platforms in real-time.
Webeo is a leading real-time personalization software that transforms previously static B2B websites. It works by tailoring business websites based on their visitors — enabling marketers to create entirely bespoke online experiences. Utilizing a global leading database of business IP addresses, Webeo recognizes the visiting organization as it lands and personalizes the site based on the visitor’s needs. This way, marketers can create the perfect website for every visitor, every time. Boost your conversion-rate and increase the time spent on your website, watch your SEO ranking soar and your bounce-rate drop, and enhance your customer experience — whether they’re a first-time visitor or existing client. Discover the power of site personalization software and book your free Webeo demonstration today.