Webeo: The Review – PDD Group Ltd maximizes site with personalization
The Review is a series of articles where we share the feedback we receive from our happy customers. We’ll explore a whole host of use cases, industries and business objectives — showcasing how Webeo helps leading brands achieve their goals through the power of personalization.
At Webeo, we truly believe in the power of personalization. You might have seen us mention the benefits of the software once or twice! It’s important to us that we show the B2B world how individualized marketing strategies and website personalization tools can supercharge your business, improve marketing measurables and increase sales. Whilst personalization is not a new concept, the B2B community is behind the curve — especially compared to leaders in the B2C world. That’s why we love to hear from Webeo customers, seeing great results from using our software. We spoke to Karsten Fischer, CEO of PDD Group Ltd — a leading design and innovation consultancy that creates both physical and digital products — about the organization’s experience with Webeo.
PDD began working with Webeo around 18 months ago, and in that time has seen amazing outcomes so far — with enhanced marketing results across the board, simple implementation and improved content relevancy. The team at PDD are focused on product and experience innovation that is feasible, viable and responsible. So, they wanted to utilize Webeo to ensure organizations from all of their key industries — everything from healthcare to consumer and retail — could see relevant products and experience a targeted user journey. Prior to adopting Webeo, the PDD team found it challenging to implement a personalization strategy that could reach numerous target audiences, especially as the number of sectors they worked with started to grow.
When asked about how the PDD team utilizes Webeo, Karsten said: “We have a handful of target industries that we’ve identified, and we use Webeo to personalize content specifically for them. This has helped us increase website engagement and educate our prospects about the products we have delivered to other organizations in their space.”
He added: “Now we have Webeo, we wouldn’t be without it. Personalization is something we have always wanted to implement, but found it increasingly difficult to do so as our target audiences expanded. With Webeo, we have seen a real difference in how a personalized experience can increase inquiries and provide us with a competitive edge.”
We’re so happy to see that PDD has seen so many benefits in just 18 months of using our software. Even better, their marketing measurables are through the roof! So far, the brand has seen the average time spent on their site increase from 01:06 minutes, to 03:43 minutes, all thanks to the power of personalization. That’s an average of more than two and a half minutes extra time for potential customers to explore available products. They’ve also seen the average number of pages per visit increase from 1.68 pages to 2.83, meaning their visitors are spending more time on the website, clicking through to relevant case studies. Their bounce rate has also dropped significantly — from 77% to 52%. What fantastic results!
Speaking of the implementation process, Karsten said: “The onboarding process was really smooth. The staff were very consultative and helpful, taking the time to establish what our business objectives were, and helping us to get the best out of the platform. They guided us through the whole process from beginning to end, and although now we are confidently using the system, we know they are always on hand to provide us with their expert knowledge when we need it. They are also very good at keeping us up to date with new features, which we really like.”
He added: “We would highly recommend Webeo. The product is great, and the service is first-class. It really has supercharged our marketing strategy and — compared to other marketing technology we use — Webeo has helped us achieve our goals quickly and easily.”
This isn’t the first time Webeo has received a glowing review! Whether you’re looking to create the ultimate customer experience, reach your target audience with highly-relevant content, or boost your marketing measurables, Webeo is the ultimate software for your B2B organization. If you work with multiple industries or provide several different products or solutions — then a one-size-fits-all website isn’t going to help you get the best results. Maximize your marketing campaigns, increase the likelihood of conversion and improve your website experience for every visitor, every time.
Webeo is a leading website personalization software revolutionizing the B2B website experience. It works by tailoring your site based on the visitor to create personalized online experiences for everyone. By altering the language, content, appearance and greeting displayed on your site, you can create the perfect website for every visitor — no matter what sector, industry or business they are visiting from. Welcome visitors by business name, display content and imagery that matters to them and use language that positions you as a leader in their field. Turbocharge your conversion rate, see ROI fast, reduce bounce rate and improve SEO ranking. Discover the power of personalization and book your free Webeo demonstration today.