06/07/2020

Why digital marketers want to implement personalized marketing

We are in an era of highly-personalized experiences. Mass marketing is out, and one-fit approaches no longer see the best results. Think about your favorite B2C brands. […]
06/07/2020

Why mass personalization is the future of marketing and how it’s possible today

“One-size-fits-all doesn’t fit anymore.” — Industry Week We are in an era of personalization. And, it’s changing the way customers engage with brands. With hordes of […]
06/07/2020

Why most digital marketers believe website personalization is the future

“For me, the future is personalization.” — Marissa Mayer, businesswoman According to the latest Webeo:Futures survey, 54% of marketers believe personalization will be a key digital marketing […]
06/07/2020

Why B2B marketers need to embrace personalization software

Personalization has taken center stage in the online world over the past few years. In fact, some say it has become quite the buzzword, or have even […]
06/07/2020

4 ways content personalization software can boost your B2B marketing

In the wise words of Bill Gates, ‘Content is King’. And, although the Microsoft founder made that statement back in the mid-nineties — it’s safe to […]
06/07/2020

Including personalization software in the B2B marketing mix

As a B2B marketer, you’ll likely be familiar with the concept of the marketing mix. And, in turn, the four principles that are the foundation of […]
06/07/2020

Using personalization to support the B2B buyer journey

The B2B buyer journey isn’t exactly straight-forward. Businesses are fast-paced environments that experience change all the time. Budgets, people, visions and goals can change at the drop of […]
06/07/2020

Why website personalization is more important than ever before

In light of recent events and the current climate, it’s likely that business leaders are making some significant changes to the day-to-day running of their organizations. […]
06/07/2020

4 ways to impress your key industries with personalization software

Getting in front of your target industries is a must for B2B marketers. But, with niche products, small lead pools and crowded markets, how can you ensure your […]

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