06/07/2020

Why real-time personalization software means better marketing

According to CMO, 60% of marketers struggle to personalize content in real time. But, 77% believe real-time personalization is crucial. For businesses to stay ahead, personalization […]
06/07/2020

5 steps you need to take to scale your digital personalization

Businesses grow, change and expand — sometimes at rapid and unpredictable rates. Other times, as part of a growth plan. The majority of organizations will have […]
06/07/2020

12 website personalization tricks that will catapult your conversion rates

Econsultancy found that 93% of brands using personalization have seen an uplift in their conversion rate thanks to website personalization. And, according to the results of […]
06/07/2020

Why digital marketers want to implement personalized marketing

We are in an era of highly-personalized experiences. Mass marketing is out, and one-fit approaches no longer see the best results. Think about your favorite B2C brands. […]
06/07/2020

Why mass personalization is the future of marketing and how it’s possible today

“One-size-fits-all doesn’t fit anymore.” — Industry Week We are in an era of personalization. And, it’s changing the way customers engage with brands. With hordes of […]
06/07/2020

Why most digital marketers believe website personalization is the future

“For me, the future is personalization.” — Marissa Mayer, businesswoman According to the latest Webeo:Futures survey, 54% of marketers believe personalization will be a key digital marketing […]
06/07/2020

Why B2B marketers need to embrace personalization software

Personalization has taken center stage in the online world over the past few years. In fact, some say it has become quite the buzzword, or have even […]
06/07/2020

4 ways content personalization software can boost your B2B marketing

In the wise words of Bill Gates, ‘Content is King’. And, although the Microsoft founder made that statement back in the mid-nineties — it’s safe to […]
06/07/2020

Including personalization software in the B2B marketing mix

As a B2B marketer, you’ll likely be familiar with the concept of the marketing mix. And, in turn, the four principles that are the foundation of […]

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