Are website personalization tools just a gimmick? – The stats say “no”
“Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a user needs it.” – David Meerman Scott.
People love personalization. Whether it’s buying commercial products, streaming digital content or selecting a B2B organization for a business — the power of online personalization goes along way. But is it all just a fad? In the fast-paced digital world, the next big thing is only ever around the corner. Is personalization a short-lived gimmick, or is it here for the long-haul? There are hundreds of stats — and a sea of satisfied Webeo customers — that suggest site personalization isn’t disappearing anytime soon. In fact, it is likely to get bigger, better and faster than ever before.
Here are 10 stats that prove personalization is here to stay — and why you risk falling behind if you don’t embrace website personalization software for your business.
1. According to Instapage, almost three quarters of customers feel frustrated when the don’t see personalized website content.
After spending valuable time and money drawing prospects to your website with marketing materials and communications, the last thing you want to do is give them a frustrating experience! A personalized web experience is the final piece of the personalization puzzle.
2. Econsultancy found that 80% of companies reported an uplift since implementing personalization.
Personalization can enhance a number of website elements that could be a part of your wider marketing strategy — from decreasing bounce rates and improving CRO to skyrocketing website optimization.
3. Even basic personalization can give an uplift of 8%, according to Fresh Relevance.
Sometimes simple personalization is all it takes — and it seems that even the most basic of personalized marketing sees results.
4. According to Infosys, 31% of consumers wish their shopping experience was more personalized than it currently is.
While basic web personalization still sees results, for the ultimate success, businesses need to take it up a notch. Create a personalized web experience that makes it easy for your prospects to navigate your site and find what they’re looking for.
5. 75% of consumers are more likely to buy from a retailer that knows their name and makes recommendations based on purchase history, according to Business 2 Community.
That’s almost three quarters of consumers seeking personalized recommendations and personalized content. Don’t fall behind competitors that have already embraced web personalization software!
6. Epsilon Marketing discovered a huge 80% of consumers are more likely to do business with a company offering personalized experiences.
Customer experience is so important in 2019 — and digital personalization is a crucial element of that.
7. Personalized recommendations on a website homepage influenced 85% of consumers to buy, according to Instapage.
Product recommendation software is revolutionary for both businesses and consumers — upsell and cross-sell to existing customers, improve their user journey and entice them back with personalized marketing materials, offers and promotions.
8. McKinsey found personalization can increase efficiency of marketing spend by between 10 and 30%.
Personalization technology has a proven success rate when it comes to ROI — an age old concern for B2B marketers investing in technology.
9 Almost 80% of organizations exceeding revenue goals have a personalization strategy in place, according to Monetate.
It’s not just your website that will take off thanks to real time personalization software — your business will soon reap the rewards that personalization brings with it.
10 Instapage found that more than half of consumers are happy to provide personal information — just so long as it’s being used responsibly.
Data protection has impacted marketing — that’s a given. But it turns out that as long as it works in their favor and is used safely, consumers are happy to provide data. The more quality data you have, the more you can do. Build trust, follow the rules and make the most of information.
It’s pretty clear that personalization has its benefits, and rewards both the business and consumers involved. It is the next evolution in personalized marketing and user experience — and the stats speak for themselves! Add a personalized touch to your marketing approaches and take your website to the next level with web personalization tools and watch your website, business and marketing efforts take off.
See the power of personalization for yourself and discover Webeo. Our dynamic website personalization software creates bespoke, personalized online experiences based on the website visitor. Thanks to the leading global database of IP addresses, Webeo can tailor experiences based on the business the visitor is from. From personalized calls to action to tailored language and industry appropriate imagery, this is the ultimate solution for previously static B2B websites. If you want to learn more about the power of website personalization, you can find everything you need to know at Webeo Futures. And, if you’re thinking of introducing personalization to your website, request a demonstration today.
