What’s new at Webeo? Is a series of articles that delves into new developments, updates and on goings at the leading website personalization software company. Watch this space for the latest insights into what’s new!

At Webeo, we’re passionate about personalization. We want to ensure that our friends in the marketing community understand the true value of creating individual on site experiences for their valuable website visitors. For example, did you know that 59% of consumers say tailored engagement based on past interactions is very important to winning their business, according to Salesforce? Or, that McKinsey found personalization can increase the efficiency of marketing spend by up to 30%? And, that Adobe found that 77% of marketers believe real-time personalization is crucial? We love sharing information with you, and helping you make decisions about your own marketing approach going forward. Whether it’s strategy, technology or customer relationships, personalization plays such a significant role in enhancing what we do. We’re thrilled to announce the latest series of Digital: Futures videos has been released!

● Learn about how to get the most out of your [website personalization]. We look into how to maximize your site, getting to know your audience and the different stages of the buyer journey.
● Discover how to measure the success of your segmentation. We explore the rules, crucial stages, effective execution and measurement of the winning strategy.
● Get to know all things conversion rate optimization as we dive into what to consider in your CRO strategy. Learn to put your user at the forefront of your plan and make the most of quality data.
● Find some handy tips on ensuring CRO success. Fully understand the process and the importance of getting your metrics right from the outset.

These bite sized videos explore problems, solutions, hints, tips and tactics to help marketers take their approaches to the next level — with personalization at the heart of them.

Gemma Mullin, Brand and Influence Marketing Manager at Webeo, said: “Creating insightful content for fellow marketers to digest, share and learn from is a big part of what we do at Webeo. We understand that, for B2B marketers in particular, personalization can seem like a big step. We’re here to make it more achievable and show you how it can transform what you do.”

She added: “Whether you’re already creating individual online experiences for your B2B customers, or it’s something you’re interested in doing, we want to ensure that every marketer feels that the resources, technology and support are all available for them.”

At Webeo, we regularly share industry updates for you and your marketing teams to explore. Don’t forget to take a look at our resource library, where you can download educational content and gain insight into all things personalized marketing, for free. If you want to gain a formal marketing qualification, or further insight into the world of digital marketing from other industry leaders, discover some of our favorite online courses.

Not only is Webeo at the forefront of insightful personalization-focused content, our customers reap the rewards of our Customer Success team, too. We don’t just want to raise awareness of personalization — we want B2B marketers to get the most out of it. No matter what your marketing goals, no matter who your target customers, and no matter what size your business, there is a personalization solution for you. You may not think your business will benefit from customer personalization, but a quick look at our success stories and you’ll soon realize that’s not the case. We’ve helped businesses of all sectors and sizes achieve the most — from the CSR sector and events to workplace product suppliers and digital intelligence organizations.

Gemma said: “Creating the perfect website for every customer is a strategy that all businesses should have in place. It makes perfect sense when you think about it. B2B marketers need to play catch up to compete with the consumer, ecommerce and streaming giants that are leading the way — but with the right amount of information and support, we’re confident they’ll get there.”

She added: “If personalization is an approach that interests you, the best thing to do is book a demonstration with our team. Take a look at our content, gain an understanding and then get the chance to see what it’s capable of.”

Webeo has helped customers deliver an ROI of more than 500%, and created more than £100,000 in revenue. We recently received a 5* review from a digital marketing specialist, too. Don’t miss out. If you are looking to take your B2B website to the next level with bespoke customer experiences, discover the power of on site personalization. Give website visitors an experience they won’t forget with relevant content, tailored language and imagery that resonates with them. Greet users by business name and remind them that they matter to your organization. Discover Webeo. Request a free demonstration today!