Personalization is growing, and it is doing it fast — there’s no denying that. Every day, consumers and decision makers get busier, and marketing technology gets more and more advanced. Buyers want to make purchases quickly and have all the information they need at their fingertips. Marketers want to find and keep audiences that are engaged; salespeople want to work with hot leads and turn them into customers. Businesses want to align sales and marketing teams to ensure both are working towards one crucial goal: the sale. The solution to all of these developments lies in website personalization. According to Content Marketing Institute, 71% of best-in-class B2B content marketers match their content to meet their decision makers’ needs. If almost three quarters of successful business to business companies are embracing personalization, it’s not long until the remainder follow suit.
“Personalization is not a trend, it’s a marketing tsunami.” – Avi Dan, Marketer, Consultant and Forbes contributor
In 2019, marketers have so many possibilities. The software available to marketing professionals is better than ever before. It is speeding up processes, improving accuracy, freeing up time, and eliminating human error. As more businesses embrace automation — it is clear that site personalization will only become more accurate and commonplace. Personalized marketing has taken off in many other forms. According to Instapage, personalized emails deliver six times higher transaction rates than impersonal emails. When it comes to digital advertising, 79% of consumers will only engage with personalized offers that based on previous interactions. And, content marketing has been impacted, too — 87% of consumers say personalized content influences how they feel about a brand. If you are personalizing your marketing approaches — why should your website be any different?
Personalized web content is not a new idea — but so many businesses are behind the curve when it comes to dynamic website personalization. Static and impersonal web pages no longer make the cut as consumers expect and demand personalization and customization. The sooner businesses adopt personalization software, the better! Especially when we learn how fast personalization growing. Here are ten statistics that prove how imperative web personalization is to success — and why it is the future of marketing:
- According to Evergage, 88% of marketers say their customers and prospects expect personalization.
- Accenture found that 56% of consumers are more likely to use a retailer if they are given a personalized experience.
- 79% of organizations that exceed their revenue goal have a personalization strategy in place, according to Monetate.
- Evergage found that 98% of marketers agree that personalization helps advance customer relationships.
- CMO discovered 77% of marketers believe real time personalization is crucial.
- 87% of marketers report a measurable lift from personalization, according to Evergage.
- Infosys revealed that 31% of consumers surveyed wish their shopping experience was more personalized than it currently it.
- A SalesForce survey found 52% of consumers would share personal data for personalized recommendations.
- A Hubspot study revealed that personalized calls to action perform 202% better than default CTAs.
- 74% of customers feel frustrated when website content is not personalized, according to Infosys.
The statistics speak for themselves. Personalization is effective — it improves CRO, enhances customer experience, helps align sales and marketing teams and proves excellent ROI. It gives you crucial insight into your customers — and as technology continues to develop, this will only get stronger and more valuable. Website personalization improves customer retention and helps you create a loyal customer base. This gives you the chance to recommend products, upsell and cross-sell effectively. Using intelligent data, you can greet key accounts by business name, welcome back returning customers, and feed prospects content that matters to them. For B2B organizations, this is a crucial and powerful way to prove you are an expert in your prospect’s field. Learn how to implement a successful website personalization strategy here.
“If your message is irrelevant to them, people not only tune it out, but think less of your brand for not understanding their needs.” – Kerry O’Shea Gorgone, lawyer, podcaster, speaker and writer
According to Dynamic Yield, 33% of individuals confessed to being unable to effectively personalize the customer experience, and 36% admitted to treating users the same across all channels. So much can change so quickly for marketers. There is always a new ‘next big thing’ and an ever-growing mass of software and automation to help marketers along. But if there is one thing that is clear, it’s that personalization isn’t going anywhere. Stay ahead of the game and don’t rest on your laurels — discover the power of dynamic personalization before your competitors do!
Is website personalization the next step in your journey towards a totally personalized marketing experience? Then it’s time to discover Webeo. Our global-leading website personalization software can take your business to business website to the next level and create unforgettable experiences for your customers. Book your demonstration today!