As an industry expert in all things online personalization and B2B marketing, Kirsty Dawe, CEO of Webeo has quickly embraced the new climate of an entirely digital approach to marketing, events and networking adopted by marketers. And, with multiple fantastic announcements from Webeo — a double Gold award win at The B2B Marketing 2020 Martech Awards and the inclusion in this year’s Marketing Technology Supergraphic — the brand is quickly making a name for itself among some of the biggest names in the industry.

We’re excited to announce Kirsty’s recent involvement in The Marketing Technology Podcast by Marketing Guys, where she discussed all things personalization with Elias Crum and Mark van Horik. In just 50 minutes, the B2B marketing leaders discussed:

  • The various online personalization solutions
  • How to get started with personalization
  • Measuring the success and ROI of personalization
  • Personalization use cases and practical examples
  • The innovative Martech stack used by Webeo, including Salesforce, HubSpot, Webeo and Lead Forensics

Kirsty said: “In 2020, we can no longer deny the power and popularity of B2B online personalization — but it can sometimes be misunderstood and seen as a bit of a buzzword. At Webeo, we love getting the opportunity to speak in-depth about the multiple benefits of website personalization software.”

She added: “As a previous agency owner, I see it as my responsibility to be at the forefront of the latest marketing technology. I was harnessing the Webeo tool in successful client campaigns long before coming on board as CEO. Being able to discuss the product with marketing leaders like Elias and Mark, who have seen the tool in practice and are impressed by its results, was a fantastic opportunity.”

Be sure to check out the full podcast here.

This isn’t the first time Kirsty has made a virtual appearance in the online events world — and it certainly won’t be the last! Back in April, Kirsty spoke about Using Data for Relevance at B2B Marketing Get Stacked 2020. Plus, she’ll be featured in an upcoming episode of ‘What We’ve Learned’ with Steve Kemish and Shane Redding. In the coming weeks, Kirsty will be joined by industry leaders on the Webeo channel. On 14 May, Kirsty will be joined by Stuart Calver, Global Sales Director at Webeo, for a live webinar: Supercharging your website performance with real-time relevance. Watch this space for updates!

Webeo is a multi-award-winning website personalization software that unlocks your B2B site’s potential. Designed by B2B tech marketers, for B2B tech marketers — Webeo enables users to streamline online experience through the power of personalization. Display personalized calls-to-action and tailored welcome messages, showcase the most relevant content, engaging imagery and language from the moment visitors land. Secure better engagement, amplified marketing ROI, faster conversions — and more of them. Book your demonstration here.