compliance-header
Webeo privacy statement – marketing and sales

The Webeo Product

The Webeo product is a B2B sales and marketing enablement tool. It is SaaS (Software as a Service). We specialize in tailor made website personalization for businesses of all industries and sizes. Webeo allows businesses to personalize their website against a number of variables, enabling them to deliver a targeted, rich, specifically tailored experience for their website visitors. We personalize against: company, industry, employee band and turnover.

Webeo works on the basis of reverse business IP tracking. A small tracking code is placed on a business’ website(s) which then enables them to identify the business IP addresses of their website visitors. Webeo matches the identified business IP address to a wholly owned global database of businesses and business information. It then delivers a pre-designed personalization specific to that vertical if one has been created.

The Webeo software is almost entirely focused on leveraging business-related information to effectively match a business IP address with wider business data to provide valuable business-related visitor information to our customers. Webeo does not identify any personal IP addresses, mobile devices or any other data than that associated with the business.

Business-related data is not applicable under GDPR – which has the intention of protecting personal data. Therefore, the majority of the Webeo solution and its features are not relevant to GDPR.

The purpose of this statement is to provide information regarding how and why Webeo collect, process and store personal data, as well as providing the appropriate contact information should you wish to request the information we hold about you, withdraw from processing, or request deletion of any data we hold about you.

Under the EU General Data Protection Regulation (GDPR) there are six lawful bases for processing personal data. These are detailed as follows;

Consent

The individual has given clear consent for you to process their personal data for a specific purpose

Contract

The processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract

Legal obligation

The processing is necessary for you to comply with the law (not including contractual obligation)

Vital interests

The processing is necessary to protect someone’s life

Public task

The processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law

Legitimate interests

The processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your ocial tasks.)

Further information regarding the lawful basis for processing personal data can be found at ico.org.uk

Webeo marketing and sales data

As an organization that processes business related data, Webeo has assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate interests’ as the most suitable lawful ground for the processing of data for the purposes of Webeo marketing and sales.

Webeo collects, processes and stores data relating to businesses and decision makers. We believe that the individuals that we process the data of, are likely to have an interest in the Webeo product. Deemed as ‘Legitimate interest’, this is based upon specific criteria including the business industry sector, size of organization, as well as the individual’s job function within the organization. Our typical segmentation includes those within marketing, sales, business development, MD and owner related job functions, although this list is not exhaustive and other variables may apply.

We will only ever collect, process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to first name, last name, email address, social profiles (limited to LinkedIn) as well as business IP address. Other business-related data may also be processed including business name, job function, turnover and business address, however we will never collect further personal data such as those classed under ‘Sensitive personal data’.

The data collected will be used to communicate marketing and sales messages relating to the Webeo product, based upon the job function held by the data subject. Webeo specifically only sends messages to those we believe are likely to be interested in the Webeo product based upon the organization they are employed by and based upon their job function within that organization. Messages from Webeo could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant.

When you send Webeo an inquiry or booking form via our website or one of our micro sites, you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Webeo products and services that we feel may be of interest to you, it is deemed that as you have visited the Webeo website and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, following the unsubscribe instructions on an email, by informing the telephone operator or by contacting us via any of the methods below.

How we procure data

At Webeo we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate interests’. If you have received correspondence from us, we will have procured your data in one of the following ways:

You have requested information from Webeo on a previous occasion

Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you

You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future

We have previously met at an event and your business card or contact details were handed to us willingly

You or a business colleague has visited our website and we believe that there is a genuine legitimate interest in our services

You have previously connected with a member of our team via LinkedIn and discussed our services

A member of our team has found your business and your contact details online, believing that your business would genuinely be interested in the Webeo product. Based upon your job function aligning with our typical customer profiles, they have made contact to introduce you to our product.

You or someone else has expressly shared your contact details with our sister company and your data has been shared with us, as we believe you may hold a legitimate interest in our product

Your data has been purchased by a registered third-party data supplier, which will have been segmented by industry, organization size and job function based upon our typical customer profiles. (Due diligence checks around GDPR compliance will have been conducted accordingly).

Legitimate interest assessment (LIA)

Webeo has carried out a legitimate interest assessment (LIA) as advised by the ICO. Based upon that assessment it is deemed that the rights and freedoms of the data subjects would not be overridden in our correspondence regarding Webeo and that in no way would a data subject be caused harm by our correspondence. Based upon our segmentation by organization and by specific job function, coupled with our processing of personal data within the context of a business environment, we believe that any individual that receives correspondence from Webeo in a direct marketing or sales capacity, could be legitimately interested in the Webeo solution. It is also deemed that direct marketing and sales is necessary in the context of promoting Webeo to professionals in business in order to increase awareness of our SaaS solution in the marketplace.

Per the ICO guidance, Webeo can confirm:

We have checked that legitimate interests is the most appropriate basis

We understand our responsibility to protect the individual’s interests

We have conducted a legitimate interests assessment and data protection impact assessment and kept a record of these, to ensure that we can justify our decision and show that we have identified the relevant legitimate interests and considered the potential impact on all data subjects.

We have checked that the processing is necessary and there is no less intrusive way to achieve the same result

We have done a balancing test, and are confident that the individual’s interests do not override those legitimate interests

We only use individuals’ data in ways they would reasonably expect

We are not using people’s data in ways they would find intrusive or which could cause them harm

We do not process the data of children

We have considered safeguards to reduce the impact where possible

We will always ensure there is an opt-out / ability to object

Our LIA did not identify a significant privacy impact

We keep our LIA under review every six months, and will repeat it if circumstances change

We include information about our legitimate interests in our privacy notice

Webeo has an in-house data verification team, who are responsible for ensuring the validity and quality of the data contained within the Webeo CRM system ‘Cyclone’. The team continually cleanse the data held within the CRM system, completing a full cleanse cycle at least once every 12 months. Any records found to be out of date are placed into a cleanse/ deletion queue which is securely purged four times in a 12-month period.

Data storage and retention

The data held within the Webeo CRM system is processed and stored in the UK within a secure environment.

Webeo has a continual cycle of cleansing and refreshing data contained within our CRM system, all data is verified at least once in a 12-month cycle. Any invalid records are placed into a deletion queue, which is then securely purged four times in a 12-month period.

Request to object

In all correspondence with you we will give you the right to object from receiving further correspondence from Webeo. On any emails you receive from Webeo there will be the option to ‘unsubscribe’ from receiving any further email correspondence. If you receive a telephone call from us, you have the right to request not to receive any further calls. Webeo has a companywide CRM system, your request to object will be logged within our CRM system to ensure that you do not receive any further communication.

Should you wish to object to receiving communication from Webeo, you can do so in a variety of ways:

Please follow the ‘unsubscribe’ instructions at the bottom of every email

If you have received a call, please tell the representative that you do not wish to receive any further communication

Please call 0207 206 7293 and ask to speak with the data compliance team

You can also make your request in writing;

By emailing:

datacompliance@webeo.com

Or by writing to:

Data compliance, Webeo, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

All requests will be processed within 30 days. Your details will be added to a suppression file to ensure that your details cannot be processed by the Webeo CRM system in the future. Please note this applies only to the processing of your personally identifiable data, not that of the business data which does not fall under the remit of GDPR.

Request for deletion
It is important to understand the dierence between a right to object and a request for deletion. If you make a request for deletion, we will remove any data we hold about you from the Webeo CRM system. This will also mean that we will remove you from our suppression files. If you are removed from our suppression files, there is a risk that your data may be processed again in the future if your details are re-added to our CRM system by a member of our sales team who genuinely believes that your business would benefit from Webeo. If you do not wish for us to contact you again about Webeo, we would recommend you request to object rather than a request for deletion, as this will ensure that your details are always suppressed from processing.

The option however is yours, and in either case we will process your request within 30 days.

Please make your request in writing by emailing:

datacompliance@webeo.com

Or by writing to:
Data compliance, Webeo, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

Request for data held
You may make a request for the data we hold that relates to you. Please make your request in writing;

By emailing:

datacompliance@webeo.com

Or by writing to:
Data compliance, Webeo, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

We will process and respond to your request within 30 days, this service will be free of charge.

DPO Details:
Lindsay Waterman datacompliance@webeo.com

This policy was last reviewed and updated on the 17th October 2018. Policies are periodically reviewed to ensure compliance with
the current compliance environment.

For questions relating to this policy, please contact datacompliance@webeo.com

Webeo cookie policy

The Webeo product is a B2B sales and marketing enablement tool – it is SaaS (Software as a Service). We specialise in tailor made web personalisation for businesses of all industries and sizes. Webeo allows businesses to personalise their website against a number of variables, enabling them to deliver a targeted, rich, specifically tailored experience for their web visitors. We personalise against: Company, Industry, Employee Band and Turnover.

Webeo is committed to providing a high quality solution for all of our customers, potential customers and any other stakeholders. As part of our ongoing eorts to continually improve our service, we may record calls made from a member of the Webeo team.

Cookies
This cookie policy is for visitors to our website, apps and other brand-owned pages, discussing how we use cookies. The use of ‘we’, ‘our’ and ‘us’ in this notice means ‘Webeo’, as operators of the aforementioned channels.

What are cookies?
Cookies are small text files that are stored on the browser or hard drive of your computer or mobile device when you visit a web page or application. Cookies are widely used to make websites work more eciently for users, as well as to provide evidence to the website’s operators.

Most web browsers automatically accept cookies, but should you not wish to have information collected in this way, you can configure settings within your browser to disable or accept cookies. For further information on how to control cookies in your browser, including enabling, blocking, clearing and disabling, please refer to ICO Cookies Control.

How do we use cookies?
Webeo uses session / essential cookies, which do not require consent under GDPR. These cookies are placed on your browser to ensure that our website delivers you information and services securely and optimally.

In order to further improve your experience, we place persistent cookies in your browser to remember some of your information. These cookies allow us to tailor our content and the overall website experience by recognising you as users. Their purpose is to make your visit easier and more useful to you when you revisit our website by remembering information, like preferred language, or pre-populating form fields, and other settings.

These cookies require your consent, which we seek through the consent banner you encounter when you visit our web pages, in-line with GDPRs opt-in requirements and EU Cookie Law.

To opt-out of persistent cookies, please select ‘decline’ when the cookie consent banner appears. If you have already opted-in and now wish to opt-out, please refer to our Privacy Policy for information on how we procure and process data, and how you can request complete removal of your personal information.

Types of Cookies
Session- A session cookie exists only when you are reading or navigating the website. Upon closing the web browser, these cookies are usually removed.

Persistent- A persistent cookie exists on your computer until a future date; for instance, the cookie expiry date could be set as 1 year, and each time a website is accessed over this period, our website will access this cookie.

Third Party- These are implemented by third party websites with the aim of collecting certain information to carry out various research into behavioural, demographic and other analytical information, which we use to deliver the best possible user experience.

The table below shows a complete breakdown of the cookies used through our web pages.

Unbounce Cookies to track page stats and attribute a conversion event back to a specific page using the page ID and variant letter.

Unbounce cookies do not store any personally identifiable information and cannot be used to identify an individual based on the information stored in them directly. Third Party Session

Cookie Purpose Type Expiry
__zlcmid This is for our website chat, used to identify a device across visits, and also across a single chat session. Third-party Session
__zprivacy This is used to store your preference to disable Live Chat, and cease using cookies. Third-party Session
__zlcid This is for our website chat, used to identify a device across visits, and also across a single chat session. Third-party Session
__hssc This cookie keeps track of sessions. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Third-party,
(Consent Banner)
Persistent,
30 minutes
__hstc It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Third-party,
(Consent Banner)
Persistent,
2 years
hubspotutk This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. Third-party,
(Consent Banner)
Persistent,
10 years
__hs_opt_out This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies. Session,
Third-party
Persistent,
2 years
__hs_testcookie This cookie is used to test whether the visitor has support for cookies enabled. Third-party Session
_ga Used to distinguish users for website analytics Third-party,
(Consent Banner)
Session
_gid Used to distinguish users for website analytics Third-party,
(Consent Banner)
Session
Lfuuid These cookies allow us to tailor our content and the overall website experience by recognising you as users. Their purpose is to make your visit easier and more useful to you when you revisit our website by remembering information, like preferred language, or pre-populating form fields, and other settings Consent Banner Persistent,
_gat Used to throttle request rate – Google Analytics deployed via Google Tag Manager Third-party
(Consent Banner)
Persistent,
1 minute
__cfduid The __cfduid cookie is used to identify individual clients behind a shared IP address and to apply security settings on a per-client basis. Third-parties,
(Consent Banner)
Hubspot,
LuckyOrange,
Zopim
Persistent,
1 year
Unbounce Cookies to track page stats and to attribute a conversion event back to a specific page using the page ID and variant letter. Unbounce cookies do not store any personally identifiable information and cannot be used to identify an individual based on the information stored in them directly. Third Party Session

Webeo Software Data Compliance Policy – Product

The Webeo Product
The Webeo product is a B2B marketing enablement tool and is a SaaS (Software as a Service) solution. We specialise in tailor made website personalisation for businesses of all industries and sizes. Webeo allows businesses to personalise their website against a number of variables, enabling them to deliver a targeted, rich, specifically tailored experience for their business website visitors. Webeo personalises against key criteria including company name, industry, employee band, geography and turnover.

Webeo works on the basis of reverse business IP tracking. A small tracking code is placed on our clients’ website(s) which then enables them to identify the business IP addresses of their website visitors. Webeo matches the identified business IP address to a wholly owned global database of businesses and business information. It then delivers a pre-designed personalisation specific to the business if one has been created.

Any unmatched IP addresses are discarded, leaving only the matched business IP addresses. Webeo will only present a personalised version of the website if a business IP address matches an audience set up within Webeo. All other IP addresses will see the standard version of the website. Visits from unmatched IP addresses are counted but are not stored. The matched businesses, their associated IP addresses, their journey through the website, and the personalisation version that they experienced, are stored within Webeo to enable efective and robust reporting.

The Webeo software is entirely focused on leveraging business related information to efectively match a business IP address with wider business data to provide a richer, more relevant website experience for the visiting business on behalf of our clients. Webeo does not identify any personal IP addresses, mobile devices, sole traders or any other data than that associated with registered businesses, with static IP addresses.

Business related data is not applicable under GDPR – which has the intention of protecting personal data. Therefore, the Webeo solution and its features are not relevant to GDPR.

How we process data
How we ensure data validity and currency
Webeo has an in-house data verification team who are responsible for ensuring the validity and currency of the business data contained within the Webeo solution. The team continually cleanse the data held within the Webeo software, completing a full cleanse cycle of the business data at least once every 12 months. Any records found to be out of date are placed into a cleanse / deletion queue which is securely purged four times in a 12 month period.

The data verification team use both manual methods as well as automated scripts and algorithms via an extensive multi-staged process to ensure the utmost validity and currency of data. Webeo takes data cleansing extremely seriously as this ensures a highly compliant solution, as well as a high calibre solution for all of the Webeo customers.

How we process data
How we ensure data validity and currency
Webeo has an in-house data verification team who are responsible for ensuring the validity and currency of the business data contained within the Webeo solution. The team continually cleanse the data held within the Webeo software, completing a full cleanse cycle of the business data at least once every 12 months. Any records found to be out of date are placed into a cleanse / deletion queue which is securely purged four times in a 12 month period.

The data verification team use both manual methods as well as automated scripts and algorithms via an extensive multi-staged process to ensure the utmost validity and currency of data. Webeo takes data cleansing extremely seriously as this ensures a highly compliant solution, as well as a high calibre solution for all of the Webeo customers.

Data storage and retention
The data held within the Webeo solution is processed and stored within a secure environment.

Webeo has a continual cycle of cleansing and refreshing data, all data within the Webeo solution is verified at least once in a 12 month cycle. Any invalid records are placed into a deletion queue, which is then securely purged four times in a 12 month period.

Contacting the Data Compliance Team
You may contact our data compliance ocer or the data compliance team at any time via the below methods.

DPO details: Lindsay Evans: Evansl@webeo.com

By email: datacompliance@webeo.com

In writing: Data Compliance, Webeo, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

We will process and respond to your request within 30 days, this service will be free of charge.

This policy was last reviewed and updated on the 17th May 2019. Policies are periodically reviewed to ensure compliance with the current compliance environment.

For questions relating to this policy, please contact datacompliance@webeo.com

Pay gap report

Below is Webeo’s Gender pay gap report.
Webeo’s gender pay gap is influenced by the technology sector in which it operates and as a result, many applicants for senior roles in the business are received from males. This increases the average male pay at the company compared to average female pay.

Webeo is committed to equal opportunities and conducts interviews with suitable candidates irrespective of gender. The company offers equal pay regardless of gender, and is confident that the basic salaries and variable pay rates oered for equivalent roles are identical for males and females.

UK Pay and Bonus Gap
Proportion of UK employees receiving a bonus:
Female – 47.6%
Male – 35.9%

Basic
Mean 20.8%
Median 9.1%

Bonus
Mean 62.3%
Median 51.0%

UK Employees According to Quartile Pay Bands
Top Quartile
20% Female
80% Male

Upper Middle Quartile
43% Female
57% Male

Lower Middle Quartile
33% Female
67% Male

Lower Quartile
47% Female
53% Male

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