What’s on at Webeo? Festival of Marketing

What’s on at Webeo? Is a series of articles that delves into fundraisers, events, charity work and ongoings at the leading website personalization software company. Watch this space for the latest insights into what’s on!

As a team of marketing professionals, we are beyond excited to be heading to this year’s Festival of Marketing on 10-11 October at Tobacco Dock, London. The two day event — which sees around 4,000 attendees — is the place for ambitious marketers to discover, learn, celebrate and shape the future together. With a mix of practical application and inspiration, the event is not one to be missed. Festival of Marketing is the largest global event dedicated to brand marketers — hosting more than 250 speakers across 12 stages. The speakers include marketing professionals from the likes of GSK, Benefit Cosmetics and KFC, as well as individual house-hold names like Happy Place founder Fearne Cotton, TV presenter Davina McCall and Musician and documentary maker Professor Green. There are several different ticket types available for the event, from basic access and networking through to headliner meet and greets. Don’t miss the chance to buy your pass here.

Gary Duxbury, Website Personalization Specialist at Webeo, said: “Festival of marketing is an amazing event — home to a number of big-name brands, house-hold name influencers and celebrities, and some of the best in the marketing business. As a B2B organization, we love hearing from other marketers and getting to immerse ourselves in so much creativity, inspiration.”

He added: “The B2B marketing world doesn’t stop. We are constantly developing our product and innovating — so keeping up-to-date with what’s going on in the wider marketing community is a great benefit to us. Our software plays a huge role in creating great brand experiences, so hearing from influential brand marketers is key too.”

Traditionally, B2B websites have always been static, uninspiring and designed to appeal to the mass B2B market. But, as marketers, we spend hordes of time, money and resources driving potential customers to our business websites through our digital marketing efforts. Every social media post, every piece of educational content, and every email marketing communication takes users there. But what happens when they land? If your digital marketing content is personalized, bespoke and designed to engage your target audience, then a one-size-fits-all website could have a negative impact on your business. And, it definitely won’ make for a streamlined, enjoyable user experience. Webeo works by creating bespoke, individualized experiences based on the IP address of your website visitor, tailoring your content to meet their needs. It improves customer loyalty and brand reputation thanks to a highly-engaging experience. And, it proves great ROI thanks to better CRO, reduced bounce-rates, enhanced SEO ranking and more. By displaying relevant content, appropriate and engaging imagery, and language that resonates with your visitor in real-time, your organization creates a customer-first online experience, putting your potential buyer at the heart of your digital marketing strategy. Onsite personalization is a game-changer for B2B marketers, giving them the chance to catch up with the personalized experiences the B2C community already offers.

If you want to find out more about how Webeo can skyrocket your brand marketing with personalization, don’t miss out! Visit stand 16 where Gary and the team will be ready to answer any burning questions you have. Speak to us to discover the power of website personalization. Plus, you will get the opportunity to get an exclusive two week free trial, providing you with the opportunity to personalize your site and impress potential customers with an unforgettable online experience. We will be exhibiting alongside our friends at Lead Forensics — find out how leading MarTech and website tracking can help you discover leads through your B2B website.

Gary said: “Marketing technology is a crucial part of marketing efforts today, but B2B marketers in particular have fallen behind. We hope to show Festival of Marketing attendees the power of personalization — and prove that it’s not just a B2C marketers’ game. We look forward to chatting with professionals and showing them how Webeo can supercharge their marketing strategy.”

He added: “Don’t miss out — come and meet the team and find out how we can help you complete the personalization puzzle with individual online experiences. We can’t wait!”

Webeo is a leading website personalization technology that creates personalized website content for your site visitors. It works by tailoring your existing website based on the IP address of the visitor and creating a bespoke, personalized web experience for them. Based on a set of criteria outlined by the user, impress your target audience, existing customers and dream prospects. This could include altering the imagery, text, greeting and calls to action of your website to meet their needs. If you can’t wait or won’t be attending Festival of Marketing – request your demonstration today!

5* review from Digital Marketing Specialist

The Webeo team is thrilled to share a 5* review from workplace products supplier brand AJ Products.  Webeo are obsessed with ensuring customer success for all of our clients, so we’re delighted to share the recognition that all the hard work is proving fruitful.  As a relatively young company, it’s great to see established industry leaders such as AJ Products not only among our client roster, but also experiencing a positive outcome thanks to our website personalization software.  We spoke to Madalina Cooper, Digital Marketing Specialist at AJ Products, who has seen numerous benefits from utilizing Webeo.  Here’s what she had to say about our leading software:

“We have used Webeo for almost 2 years now and we have seen great results from utilizing the tool. By adding personalization to our page, our stats have improved across the board — from bounce rate to average page views, and conversion rate to revenue from our website. I would recommend Webeo to any B2B trying to improve its website stats.” — Madalina Cooper, Digital Marketing Specialist at AJ Products.

As an organization with a number of different products, AJ Products often found it difficult to push the right content to the right industry.  This is a common pitfall for B2B organizations generally, so the team was certainly not alone.  It’s a pain point that website personalization can solve.  Thanks to the Webeo software, the brand can now target and identify the industries visiting their website, as well as seeing the pages those industries are looking at.  Since the brand started working with Webeo, it has seen a whole host of benefits to its site and wider business.  AJ Products saw a bounce rate decrease of 100%, and 170% increase in CRO.  It also saw an increased quality score from PPC — which means lower cost per click from paid traffic.  Since implementing the software, AJ products has seen an increase of £100,000 in revenue, just from utilizing Webeo.  That’s an incredible result!

Madalina added: “Webeo has had a tremendous impact on our marketing strategy. Our MD is extremely happy with the results it’s delivering.”

There are multiple ways your brand can effectively use the Webeo software.  From targeting industries to greeting specific ABM prospects by business name.  In essence, it’s all about maximizing the return from your B2B website.  From the outset, your success is our mission.  You’ll get access to our Customer Success team — they’ll ensure the maximum return on investment and help you exceed your business goals.  Then, you get the ultimate freedom in personalizing and tailoring your content.  Your Customer Success Manager will be by your side from the outset — they’ll ensure you know how to use the software, help establish goals, and assist you in creating your very first personalization.  Then, they’ll continue to be on-hand throughout your site personalization journey.

The software is especially valuable for businesses that offer a range of products and services, and work across multiple industries and sectors.  This type of organization is especially apparent in the B2B sector.  When a visitor lands on your site, the Webeo software will create an entirely personalized experience based on the IP address of the business visiting.  Based on a set of criteria selected by you, your visitors will see the right content in the right place at just the right time.  The software enables creative freedom and is always improving its capabilities and user experience.  We recently spoke to Webeo Product Manager, Liam Winzar, who gave us the lowdown on the latest updates to the software — including an enhanced editor, traffic split ability, an updated reporting suite and customer feedback portal.  You can find out more here.

You can watch the full chat with Madalina, to find out just how Webeo has taken the brand’s website to the next level, achieved incredible results and proven success.  To see more kind words and client success stories from a range of our satisfied customers, take a look at our customer success stories.

Webeo is a first-in-class website personalization technology that creates personalized website content for your B2B website visitors.  It works by tailoring your existing website based on the IP address of the visitor and creating a unique, personalized web experience for them.  Stand out to your target industries and accounts, impress existing customers and show dream prospects what you can do.  Alter the imagery, text, messaging and CTAs of your site.  It’s time to discover Webeo. Request your demonstration today!