Website optimization is all about making changes to your website to improve its quality based on your own set of objectives. Website search engine optimization (SEO) involves working to acquire a high-ranking position on search engine results pages (SERP) like Google. According to Search Engine Journal, as many as 93% of online experience start with a search engine. Conversion-rate optimization (CRO) is the process of increasing the number of website visitors that take a desired action on your website — from downloading a piece of content to making a purchase. Econsultancy found that just 22% of businesses are happy with their conversion-rates. And, it’s crucial that when making these changes, customer experience is optimized throughout, ensuring the journey is intuitive and simple. Let’s explore some of the leading technology available to help you optimize your website for the best results.
Analytics are a great source of useful information to help you make necessary changes to your website. Google Analytics provides you with insight about your visitor behavior, shows you pages that are seeing a high bounce rate, identifies best performing content and referrer channels, as well as helping you track your goals to ensure your business is moving forward. It’s also easy to create custom reports, so you’ll have hordes of data at your fingertips — not to mention it’s free!
Screaming Frog SEO Spider
There are a huge number of factors that can impact your SEO ranking. The Screaming Frog SEO Spider crawls websites to analyze and audit technical and on-site SEO. Identify broken links, analyze page titles and meta data, spot duplicate content and more. With a free version available to download — as well as a paid version with advanced features — it’s suitable for businesses of any size.
Like all things in marketing, website optimization involves a level of experimentation. Crazy Egg analyzes your website, shows you where to make improvements, provides an A/B testing tool to help ensure you’ve selected the best option, as well as offering simple editing tools that eliminate the need for a developer. Plus, it offers a 30-day-free trial.
A robust keyword strategy plays a crucial role in enhancing your SEO ranking. But, what are your potential clients searching for? And, where do you start? Wordtracker is a tool built for keyword research, helping businesses find new keywords and related terms to weave throughout their website pages and content and increase their SERP position.
Regularly uploading hordes of high-quality content is key to a website optimization strategy. In fact, 72% of online marketers describe content marketing as their most effective SEO tactic. It helps search engines recognize that your site is active, and gives your visitors more to engage with — helping them get familiar with your brand and, in turn, increasing the time they spend on your site. Grammarly is an effective, free add-on that helps users create mistake-free writing, offers grammar and spelling support, as well as detecting tone.
IBM Watson Assistant
The modern-day customer expects a 24/7 service. Utilizing technology to help you provide just that will supercharge your customer experience and help you maximize on opportunities fast, guiding visitors towards making a conversion. The IBM Watson Assistant enables users to create chatbots and virtual agents that understand and respond in a human-like manner to multiple languages.
With access to detailed website visitor journeys and real-time alerts of the businesses visiting your website, Lead Forensics converts visitors to leads — even if they don’t make an inquiry. Users can see their visitor’s journey, make changes to their site, reach out to the right person at the right time, and even personalize their sales approach using insight — increasing the likelihood of conversion and providing great customer experience.
According to Evergage, 96% of marketers agree that personalization helps to advance customer relationships. And, 88% think their prospects and customers expect a personalized experience. A personalized approach helps draw visitors in, keeps them around for longer and increases the chances of them making a conversion. B2B website personalization technology Webeo can help you optimize your site by creating bespoke experiences for your visitors as they land. By increasing the relevance, displaying content that resonates with them and speaking directly to the visitor, you’ll benefit from reduced bounce rates, increased time spent on your site, a boost in conversions, enhanced CX and supercharged SEO.
Webeo is a leading website personalization tool that transforms static B2B websites into engaging, personalized on-site experiences. Utilizing a global leading database of business IP addresses, Webeo alters the language, imagery, content, greetings and calls-to-action displayed on your website in real-time based on the visitor. Whether they’re ABM targets, key industries, existing clients or first-time visitors, create the perfect website for every visitor, every time. Optimize your website with customer experience, conversions and search engines in mind. Discover the power of website personalization and book your Webeo demonstration today!