Conversion rate optimization is a key approach to boosting your marketing measurables and maximizing your B2B website. Since marketers spend so much of their time, budget and resources driving traffic to their B2B website, getting the most out of every visitor and transforming as many of them as possible into customers is crucial. Selecting a reliable and robust service for website optimization can make all the difference to your business. So, before you implement a CRO strategy, ensure you have the appropriate tools in place. Let’s explore some of the leading technology available to supercharge your conversion rate and achieve great results.
“Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.”
According to IBM, 90% of all data has been created in the last two years. With so much data at our fingertips, there is no excuse not to utilize it to create the optimum digital experiences and yield the best results. Google Analytics is a free tool that provides website visitor and performance insight that marketers can use to help optimize experiences. By helping you identify what is and isn’t working — where visitors are engaging and where they are quickly exiting — Google Analytics provides you with the information you need to supercharge your website, prioritizing conversion and customer experience throughout.
“Out experiment. Outperform.”
According to Adobe, 82% of marketers say knowing how to test effectively is somewhat or very challenging. However, organizations that have been able to improve their conversion rates perform 50% more tests on average, according to Econsultancy. So, for marketers, utilizing a tool to help test your website is a useful approach. Optimizely is an experimentation platform, enabling marketers to test and develop digital experiences. The tool works by allowing users to test ideas on segments of traffic, helping to eliminate the need for guesswork and enabling marketers to discover what resonates best with their audience — whether it be the colors, graphics or CTAs used on your site.
“Make your website better. Instantly.”
Crazy Egg is a website optimization tool, helping a range of sectors and industries reach their website goals. Like Google Analytics, it provides detailed website analytics and gives marketers insight into their website’s overall performance. It provides heatmaps, scrollmaps and reports, as well as showing you what your email and ad campaign visitors do on your site and ensuring your calls to action are being seen. Remember, even the simplest of website changes can make all the difference to achieving a strong conversion rate — Helzberg Diamonds found a 26% increase in clicks to their CTA by simply adding an arrow icon.
“Identify sales leads you never knew you had.”
Capturing leads directly through your B2B website is every marketer’s goal — helping them get the most from marketing campaigns, prove ROI fast and maximize every opportunity. Lead Forensics is a lead generation software that revolutionizes your site and helps businesses get the most out of every visitor. According to Marketo, 96% of visitors aren’t ready to make a purchase yet. With real-time website tracking software in place, marketers can identify previously anonymous website traffic, reach out to those that didn’t inquire, and turn visitors into engaged leads. The tool also provides accurate contact details of key decision-makers and detailed user journeys, offering hordes of useful data to help supercharge CRO.
“Discover the power of website personalization.”
According to Salesforce, 59% of customers say tailored engagement based on past interactions is very important to winning their business, and Econsultancy found that 71% of organizations that have adopted personalization have seen an uplift. So, don’t dismiss the power of personalization and tailored experiences when it comes to winning new business, generating leads and improving CRO. Embracing a website personalization software solution, like Webeo, enables users to create infinite on-site personalizations, optimizing the website experience for each and every visitor. On-site personalization is the missing piece of the personalization puzzle —changing the face of the B2B website as we know it. Streamline your brand’s digital touchpoints, optimize customer experience and design a site with your audience in mind.
Webeo is a leading website personalization software that tailors B2B websites to meet the needs of visitors and creates the perfect online experience for every visitor, every time. The innovative software works in real-time — utilizing a global leading database of business IP addresses and automatically tailoring your site to meet the needs of the specific visitor in real-time. Change the appearance, language, content, greeting and calls to action that appear on your site, increasing relevance and maximizing the chance of conversion. Supercharge your site, optimize customer experience and make a lasting impression. Discover the power of website personalization and book your free demonstration today.