The effectiveness of your company’s website is crucial to its success.  So, it is important to get it right.  Everything from the way it looks to how quickly potential customers can access the information they need plays a role in the user experience, and ultimately helps them decide if your business is right for them.  We’ve curated ten top tips on how to get the most out of your website!

Search Engine Optimization (SEO) is your best friend

SEO is all about ensuring search engines like Google optimize your website.  The more ‘discoverable’ you are, the more likely it is that potential customers will find themselves on your website.  Search optimization considers a number of aspects of your website and ranks you depending on how successful it is.  So, it’s important to be consistent with the hard work you put into your site, and not to be afraid of making changes to improve SEO.

Your web speed matters

Problems with web speed can be caused by anything from large images and video files, to broken links and codes.  Page speed can be the difference between making a sale and losing a customer’s interest in a matter of seconds.  According to Hosting Tribunal, a delay as small as one second can decrease page views by 11%.  When your potential clients are decision makers, you need to help them make the right decision fast, so don’t let a poor website speed impact your results.

Look the part!

They say a professional should always dress for the job they want, and not the job they have.  This mantra should be taken on board when it comes to websites, too.  Businesses should want to engage potential customers from the moment they land on the website, and the first thing they will notice is the way it looks!  Think about the clients you want to reach and what would appeal to them.  Use appropriate and attractive images, engaging video, and language that speaks to your potential customers.

Post content regularly

Your website should be a hub of highly relevant information for your customers and potential customers.  Your copy should be readable and concise; your blog should be updated regularly; your expertise should be apparent in every piece of content a website user engages with.  This will, in turn, improve how you rank on Google and emphasize that you are the experts in your sector.  The higher your ranking and the more trustworthy content your clients have access to, the better your reputation.

Put your customers at the forefront

Think about your customers.  Who are they?  What are they interested in?  What language and images are going to attract them to your business, product or service?  A personalized experience is key to making your potential clients feel seen, heard, and engaged.  It is important to remember that your website is there for your customer to decide whether or not they want to work with you, so don’t produce masses of content talking about what and who you are — instead, talk about what you can do for them.

Plenty of pages proves successful

According to HubSpot, a successful website will have a minimum of 51 pages.  A more successful website will have closer to 1,000 pages.  The more pages your website has, the better chance you have of ranking well on Google.  It also means you have more content to share!  Linking from one part of your website to another creates an effective user journey, increases the amount of time spent on your website — known as your bounce rate — and gives users the opportunity to learn more about your company.  It is important for your website to be made up of a variety of pages, too.  Static pages, blog pages, and landing pages all serve different purposes but work together to ensure success!

Make the most of social media channels to signpost to your website

As a modern business, an excellent web presence is crucial.  A great website is fundamental to success but getting people to notice your great website is another game entirely.  While SEO and website optimization can get you so far, there are several other ways to drive users to your site.  Social media channels — like Facebook, Twitter, LinkedIn and Instagram — enable you to share your content, build an audience that will regularly be able to see that content and link back to your website.

Make your SEO keywords count

Unless you are already well-established, when someone searches for your services, it is unlikely they typed in your company name directly.  They likely searched for a keyword, or combination of keywords and found your website on a search engine.  For example, a user may search for a product or service they want — i.e. legal services, telecoms, restaurants, etc.  As well as more specific information — i.e. family legal services, telecoms near me, or best restaurants for x,y and z.  The words that your potential customers are searching for are the ones that need to be appearing, regularly, across your website.  Keep this in mind when producing copy!

Navigation matters

Your website should take users on a journey.  A straight-forward, easy-follow journey, which allows them to end at a destination of their choice, as well as making a number of interesting detours on the way!  Clear signposting, straight-forward titles, and an easy route back to any other page they wish to move on to all help improve the user experience.  The better the user experience, the more likely user is to return.

Make it easy to get in touch

Receiving genuine inquiries and getting new business is what your website is there for.  So, the easier it is to get in touch, the more likely it is for potential clients to do so.  If someone with genuine interest has found all the information they need, but struggles to find a contact form, email address or phone number, then you are most likely going to lose their interest.  An easy-to-find and simple-to-use contact form could help improve conversion rates and return on investment.

Webeo enables businesses to tailor their websites to create entirely unique experiences.  Based on who the visitor is, each user is targeted on a completely personal level, helping to align your businesses expertize perfectly with their needs. Discover the power of website personalization today.