If you want to see great results from your online marketing strategies, then it’s time for your teams to start utilizing web marketing tools. No matter what marketing process you are hoping to improve, eliminate or support, there is a tool for your business. Online marketing tools are not a new concept. Social Media Today found that 75% of marketers are currently using at least one type of automation tool. And, according to MarTech today, spending for marketing automation tools is expected to reach more than $25 billion annually by 2023. When creating a strategy and outlining your marketing objectives, consider including tools from the outset, enabling them to support your strategies from the beginning. Effective tools can reduce costs, streamline processes, eliminate repetitive tasks, and save time. They can also dramatically improve your marketing results — from increased targeting and ability to test and measure, to driving more revenue and maximizing customer relationships.
“Create click-worthy links.”
According to IMN, 92% of marketers say social media marketing is their top digital content marketing tactic. When it comes to getting your message across on social media, you need to make every character count. Use calls-to-action and attractive imagery to encourage click-throughs. And, consider using a tool to shorten your website URLs. According to Rebrandly, a trustworthy link can increase click-through rate by up to 200%. Short links are easier to share, look neater on social media, and help save space on character-limiting sites like Twitter. Bitly is a tool that enables users to shorten and also create custom links — helping to build trust and brand recognition. The tool also provides live click data, giving marketers greater insight into where their site visitors are coming from and helping them identify top performing channels. Enhance your social marketing strategy and take advantage of this effective tool.
“Where work happens.”
Effective communication means a happier, more engaged workforce. According to Global Force, 69% of employees say they would work harder if they were better appreciated and recognized. Similarly, McKinsey found that productivity improves by 20-25% in organizations with connected employees. And, Watson Wyatt found businesses with effective communication practices were more than 50 percent more likely to report employee turnover levels below the industry average. Making use of online marketing tools to improve your team’s communication is key. For teams to collaborate effectively, they need the appropriate platforms in place to do so. Slack works to successfully align your teams by organizing conversations, enabling users to share files and documents, creates the ability to talk face-to-face and integrates seamlessly with a number of other web marketing tools.
“The original online banner maker.”
Teams with limited resources should make use of marketing tools where possible. If digital advertising is part of your wider digital marketing strategy, you’ve probably thought about creating an online banner advert. According to Sem Rush, banner adverts are considered the third most popular digital advert. Bannersnack enables users to design and create banners online, with an easy-to-use generator. It also allows users to create animated banners — which are growing increasingly popular according to BannerFlow, which found an 18.4% increase in click-through rate (CTR) when video is used within a display ad. Banner design matters — AdKeeper found that 43% of respondents found banner ads don’t seem interesting. So, get creative! Outline your audience and create ads that will reach out and speak to your audience specifically.
“Software for turbo-charged lead generation.”
Gartner found that 29% of marketing leaders are deploying either a lead-management platform or a social analytics platform. When it comes to B2B marketing, the buyer process is constantly evolving. So, managing leads and prospects effectively is crucial. According to HBR, on average, 6.8 people are involved in purchasing decisions in the B2B high-tech sector. This can make things complicated for marketers and salespeople, slowing down processes and leading to confusion. If any part of your digital strategy incorporates streamlining teams, improving customer relationships, or generating high-quality leads, it’s time to invest in a tool that can help you at every stage of your pipeline. Lead Forensics does just that. It works by tracking your website and revealing the identity of anonymous visitors. It notifies your teams in real-time, so they can reach out to leads at just the right moment.
“Discover the power of website personalization.”
A personalized approach can skyrocket your digital marketing efforts. If your marketing objectives include reducing bounce rate, improving SEO ranking, enhancing CRO or improving customer relationships, then online personalization is your new best friend. According to Evergage, 92% of marketers reported using personalization techniques in their marketing. Yet, more than half don’t feed they have sufficient customer data to customize content effectively. That’s where personalization tools come into play. Webeo is home to a global leading database of business IP addresses, ensuring organizations can create bespoke website experiences for all of their valuable website visitors. If you’re utilizing personalization in other marketing efforts — such as email marketing or advertising campaigns — then a dynamic website that meets the needs of each visitor is the icing on the cake.
Webeo creates real time individualized website experiences, for the ultimate in customer personalization. When a visitor lands on your site, the personalization tool will provide a unique experience — dynamically tailoring the language, imagery and content the user sees based on the IP address of the business they are visiting from. Position yourself as a leader in your visitor’s industry, impress everyone from first-time visitors and current prospects to existing customers and dream clients. Discover the power of personalizing online experiences and book your Webeo demonstration today.